“B4” is an acronym for “Building Better Beverage Business™,” and these summit meetings were conceived in recognition of the need to address the changes taking place in our industry. We need to look at some of the ways the on-premise national chain operators and beverage brands can take positive action to grow their beverage business.To accomplish this, IMI has brought together a group of speakers who are experts in their fields. They will be sharing their knowledge with us in several very specific areas of creative thinking and innovative concepts, beverage consumer fundamentals, guest interaction and educational training initiatives. This app will guide you through the conference providing pertinent information about the B4 Summit, including, but not limited to, Agendas, Speaker Information, Attendee Information, social media connections and more.